WHAT IS BOLD PARENTS
A family-friendly benefit for modern organizations
From parental leave planning templates to designing your parenting relationship with your partner or support system, Bold Parents is comprehensive support for new parents when they need it most.
Bold Parents is not a parenting technique or philosophy platform. This is a resource to help new and soon-to-be parents integrate parenthood into their lives and navigate this specific life transition. We leave the parenting up to the parents!
Watch a demoWHO IT'S FOR
New & soon-to-be,
moms & dads
Bold Parents is for new parents planning the arrival of a baby or babies (we see you parents of multiples). Parents can join at any stage of pregnancy or adoption process and stay with the service through baby’s first year to help adjust to life as a new parent while balancing a career.
Frequently asked questionsDigital Resource Portal
Give your team anytime access to dozens of curated resources to help them understand and navigate the complexities at this stage of life.
From planning tools and templates, to articles and candid interviews with real parents, it's the ultimate asset for new parents.
Parent Community
Connect with other new parents in the Bold Parents Community. This is a dedicated forum for parents to share their experiences, gain knowledge, find support, and create community during their parenting journey.
WHY BOLD PARENTS
Being a family-friendly employer
89%
of families have at least one working parent1
43%
of women with children leave their jobs2
29%
of first-time mothers return to full time work3
Nearly 90 percent of families with children have at least one working parent.1 With so many parents in the workforce, employees are no longer accepting of corporate policies and cultures that make it challenging to be a parent and an employee.
By supporting the working parents at your organization with this competitive benefit, you will both retain and attract top talent.
Sources:
1. “Employment Characteristics of Families Summary - 2021 A01 Results.” U.S. Bureau of Labor Statistics, U.S. Bureau of Labor Statistics, 20 Apr. 2022, https://www.bls.gov/news.release/famee.nr0.htm.
2. Light, Paulette. “Why 43% of Women with Children Leave Their Jobs, and How to Get Them Back.” The Atlantic, Atlantic Media Company, 2 Apr. 2018, https://www.theatlantic.com/sexes/archive/2013/04/why-43-of-women-with-children-leave-their-jobs-and-how-to-get-them-back/275134/.
3. Harkness, Susan. “How Women's Employment Changes after Having a Child.” Understanding Society, 22 Oct. 2019, https://www.understandingsociety.ac.uk/2019/10/22/how-womens-employment-changes-after-having-a-child.
HOW TO JOIN
Become a sponsoring member
Interested in offering this unique benefit to your employees? Here's how:
Step 1 | Become a sponsoring member. Purchase a Bold Parents Corporate membership for your team.
Step 2 | We send you a communication kit to spread the good news. You'll receive internal marketing materials such as an onboarding presentation, email templates, and digital flyers to connect new parents to Bold Parents. We'll also provide external marketing materials like social posts and copy for your talent acquisition page.
Step 3 | You provide registration information to interested parents and we take it from there!
Join nowBOLD PARENTS MEMBERSHIP
Plans & pricing
Want to join Bold Parents without corporate sponsorship?
Try our individual Bold Parents access.
Learn moreBOLD PARENTS JOURNAL
Jot it down
Love having everything in one place? Our guided journal is the perfect addition to any Bold Parents journey.
Shop the journal
Frequently asked questions
Who is Bold Parents for?
Why be a sponsoring member?
What is included for organizations?
What is included for participants?
Is this a parenting technique or philosophy platform?
Are there any additional Bold Parents resources?
Can I join Bold Parents even if my company doesn't offer it as a benefit?
Let's connect
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